Adding value from the first conversation

CAFT a Ceilidh

30 April 2012 This is not related to my business, but is a venture I am proud of so would like to share. On 10 March 2012, a small group of us organised a Scottish ceilidh at The Bowdon Rooms in Bowdon, Cheshire.  The event was fantastically supported by over 140 people,  many of whom had no idea what they …

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A Reflection on 2011

30 March 2012 With my head slowly emerging out the sand to review the past year, I am coming to realise that 2011-12 has been my most stimulating and busy year since setting up my consulting business. From stem cells to anti-infectives, oncology to team mentoring, agency brainstorming to website launches, company marketing to pitch support, communication plans to team …

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Efficiency and Impact?

Online and social media are becoming increasingly dominant in marketing communications plans. While traditional approaches are still important, the immediacy, flexibility and reach of websites, blogs and social media are leading to an innovation in how marketing communications are executed. With budgets being squeezed, clever use of these approaches creates efficiency and impact; two outcomes that may not have typically …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …

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Integrated Marketing Communications & Public Relations.

Adding value from the first conversation.