Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company.

The Challenge:

To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success.

What was done?
  • Developed a full understanding of company ethos, values, objectives and current business
  • Defined the key communication objectives for the following year
  • Developed key messages – both on corporate level and for products
  • Developed a communication strategy to enable focus and prioritisation with limited resource
  • Created an advocacy plan to enable collaboration to be established with key patient and professional groups
  • Reviewed website and recommended alternative design to reflect external stakeholder needs
  • Worked with website design agency providing recommendations on design and layout during website re-design and provided counsel on site marketing to establish it as core of all communications activity
  • Reviewed existing marketing collateral and recommended edits or additions
  • Researched and sourced copy-writer and photographer to deliver copy and imagery for website and marketing collateral
  • Project managed writer and photographer briefing to ensure high quality outputs
  • Provided ‘quick hit’ ideas on how to optimise milestones, events, achievements and news to drive awareness of the company and the service it offers to so many people.
  • Company clear vision on direction and priority of future marketing effort
  • Fresh, user-friendly website established as centrepiece of marketing communication
  • Plain-English, targeted marketing material with clear messages and information
  • Increased use of endorsement via case studies

Case Study 2:  Marketing communication strategy for pharmaceutical management consultancy

The Challenge:
  • Support business plan with communication strategy
  • Raise awareness of the company’s service and capabilities
  • Engage with and establish a strong reputation among key stakeholders
What was done?
  • Development of communications SWOT analysis and phased strategy
  • Reviewed and provided recommendations on company positioning and USP
  • Brainstormed opportunities for communication and to establish corporate profile and reputation
  • Created business platform and creative theme to align with topical industry issues
  • Developed communications strategy and phased communication plan
  • Company leadership gained clarity on company direction for positioning and business development
  • Key communication priorities identified and actioned
  • Agreement to retain ongoing partnership to drove corporate communication and strategy over long term

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