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Category Archive for: ‘Case Studies’

A day in the life….

Wednesday 13 June 2012 I realise that this may be of zero interest to many people.  Sorry about that, but you don’t have to read on! For those who may find it interesting (my accountant, my husband, and all others who have no idea what I do all day), do read on.  I was inspired to write this blog by …

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Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …

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Consultancy business plan development

Case Study 1: Development of an agency business plan The Challenge: To assess the implications and potential value of new and social media to the pharmaceutical and biotechnology industries, and therefore of relevance to a Healthcare Corporate Communication Consultancy To develop a recommended service offering around new and social media for this consultancy Approach: Researched statistics, opinion and industry trends …

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Integrated Marketing Communications & Public Relations.


Adding value from the first conversation.