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Category Archive for: ‘Healthcare and pharmaceutical communications’

A day in the life….

Wednesday 13 June 2012 I realise that this may be of zero interest to many people.  Sorry about that, but you don’t have to read on! For those who may find it interesting (my accountant, my husband, and all others who have no idea what I do all day), do read on.  I was inspired to write this blog by …

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Do you believe what you read?

31 May 2012 I’ve frequently been frustrated reading reports in the media about health news.  They are almost always inaccurate in some way, and rarely communicate the context behind the news. Take today’s news for example, from (what a surprise) the Daily Mail:  “Don’t drink more than THREE glasses of wine a week” (31 May 2012).  If you take this …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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