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Category Archive for: ‘Marketing communications’

Do something different in 2014

Happy new year! As we all reawaken our groggy souls from the excess and hibernation of the last couple of weeks, it’s hard work to be committed as we consider what we’ll do differently in 2014.  Let’s face it, we all set resolutions, objectives or plans at this time of year, but whether or not they come to fruition depends …

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A day in the life….

Wednesday 13 June 2012 I realise that this may be of zero interest to many people.  Sorry about that, but you don’t have to read on! For those who may find it interesting (my accountant, my husband, and all others who have no idea what I do all day), do read on.  I was inspired to write this blog by …

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A Reflection on 2011

30 March 2012 With my head slowly emerging out the sand to review the past year, I am coming to realise that 2011-12 has been my most stimulating and busy year since setting up my consulting business. From stem cells to anti-infectives, oncology to team mentoring, agency brainstorming to website launches, company marketing to pitch support, communication plans to team …

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Efficiency and Impact?

Online and social media are becoming increasingly dominant in marketing communications plans. While traditional approaches are still important, the immediacy, flexibility and reach of websites, blogs and social media are leading to an innovation in how marketing communications are executed. With budgets being squeezed, clever use of these approaches creates efficiency and impact; two outcomes that may not have typically …

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