Efficiency and Impact?
Online and social media are becoming increasingly dominant in marketing communications plans. While traditional approaches are still important, the immediacy, flexibility and reach of websites, blogs and social media are leading to an innovation in how marketing communications are executed. With budgets being squeezed, clever use of these approaches creates efficiency and impact; two outcomes that may not have typically been associated together. Particularly in the case of small organisations or businesses, clever use of innovative marketing communications can be fast and cost-effective tools.