CAFT a Ceilidh
30 April 2012 This is not related to my business, but is a venture I am proud of so would like to share. On 10 March 2012, a small group of us organised a Scottish ceilidh at The Bowdon Rooms in Bowdon, Cheshire. The event was fantastically supported by over 140 people, many of whom had no idea what they …
Read MoreThe challenges of Change
The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …
Read MoreMarketing and communication strategy
Case Study 1: Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …
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