All Posts Tagged Tag: ‘added value’

CAFT a Ceilidh

30 April 2012 This is not related to my business, but is a venture I am proud of so would like to share. On 10 March 2012, a small group of us organised a Scottish ceilidh at The Bowdon Rooms in Bowdon, Cheshire.  The event was fantastically supported by over 140 people,  many of whom had no idea what they …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …

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Integrated Marketing Communications & Public Relations.

Adding value from the first conversation.