A day in the life….
Wednesday 13 June 2012 I realise that this may be of zero interest to many people. Sorry about that, but you don’t have to read on! For those who may find it interesting (my accountant, my husband, and all others who have no idea what I do all day), do read on. I was inspired to write this blog by …
Read MoreThe challenges of Change
The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …
Read MoreMarketing and communication strategy
Case Study 1: Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …
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