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All Posts Tagged Tag: ‘healthcare and pharmaceutical communications’

Do you believe what you read?

31 May 2012 I’ve frequently been frustrated reading reports in the media about health news.  They are almost always inaccurate in some way, and rarely communicate the context behind the news. Take today’s news for example, from (what a surprise) the Daily Mail:  “Don’t drink more than THREE glasses of wine a week” (31 May 2012).  If you take this …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …

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