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All Posts Tagged Tag: ‘innovation’

Insight from ‘the other side’.

19 December 2012. I like a challenge, as you may know.  “It’s about time I built some more NHS experience”, I thought to myself, as I rashly applied for a Lay Member role on the board of the new Oldham Clinical Commissioning Group and signed up to attend the Association of Healthcare Communications and Marketing (AHCM) conference.  It felt a …

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At last, a proper website!

17 May 2012 It’s only taken me the best part of two years fail miserably in creating and updating my own website, before I did something decisive about it.  I know, in the job I do, you’d have thought I would have done it before now – unfortunately I can only make the excuse that I’ve been so busy focusing …

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CAFT a Ceilidh

30 April 2012 This is not related to my business, but is a venture I am proud of so would like to share. On 10 March 2012, a small group of us organised a Scottish ceilidh at The Bowdon Rooms in Bowdon, Cheshire.  The event was fantastically supported by over 140 people,  many of whom had no idea what they …

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Efficiency and Impact?

Online and social media are becoming increasingly dominant in marketing communications plans. While traditional approaches are still important, the immediacy, flexibility and reach of websites, blogs and social media are leading to an innovation in how marketing communications are executed. With budgets being squeezed, clever use of these approaches creates efficiency and impact; two outcomes that may not have typically …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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