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All Posts Tagged Tag: ‘pharmaceutical marketing’

Insight from ‘the other side’.

19 December 2012. I like a challenge, as you may know.  “It’s about time I built some more NHS experience”, I thought to myself, as I rashly applied for a Lay Member role on the board of the new Oldham Clinical Commissioning Group and signed up to attend the Association of Healthcare Communications and Marketing (AHCM) conference.  It felt a …

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Do you believe what you read?

31 May 2012 I’ve frequently been frustrated reading reports in the media about health news.  They are almost always inaccurate in some way, and rarely communicate the context behind the news. Take today’s news for example, from (what a surprise) the Daily Mail:  “Don’t drink more than THREE glasses of wine a week” (31 May 2012).  If you take this …

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The challenges of Change

The pharmaceutical industry is, by nature, a difficult sector to effect change in. This month I’ve spent some time supporting a pharmaceutical client with their internal communication about an innovative new business model. Not as simple as it may seem, as in the current environment, change can easily be perceived as a negative response to business pressure. We are also …

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