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All Posts Tagged Tag: ‘strategic planning’

A day in the life….

Wednesday 13 June 2012 I realise that this may be of zero interest to many people.  Sorry about that, but you don’t have to read on! For those who may find it interesting (my accountant, my husband, and all others who have no idea what I do all day), do read on.  I was inspired to write this blog by …

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A Reflection on 2011

30 March 2012 With my head slowly emerging out the sand to review the past year, I am coming to realise that 2011-12 has been my most stimulating and busy year since setting up my consulting business. From stem cells to anti-infectives, oncology to team mentoring, agency brainstorming to website launches, company marketing to pitch support, communication plans to team …

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Marketing and communication strategy

Case Study 1:  Marketing and communication strategy for medical devices company. The Challenge: To support a leading orthotic and prosthetic limb company in defining a clear marketing and communication strategy that appropriately reflects its diverse stakeholder groups and will drive commercial success. What was done? Developed a full understanding of company ethos, values, objectives and current business Defined the key …

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Integrated Marketing Communications & Public Relations.


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